Well! Even a boring activity like grocery shopping should have a version 2.0. Amazing to see people what people can do with mundane things these days.
Friday, November 27, 2009
Thursday, November 26, 2009
FMCG on the Web
Suddenly we see a number of FMCG products going live on the web. Many TVCs are now pushing consumers to their websites which are nothing but a half hearted attempt to put up something over the web. Its just an electronic brochure ware (copy the printed pamphlet and call it website) Some are even more complicated fizz-bang attempts made in flash with "Skip Intros" in the age of web 2.0. I wonder when the agencies will wake up to the creative possibilities of web 2.0
On a related note, a recent news article says FMCG advertising spend this year has already crossed a whopping 2400 crore. Recession!, what recession? No wonder, cost of grocery products have gone up significantly over the last one year. :)
On a related note, a recent news article says FMCG advertising spend this year has already crossed a whopping 2400 crore. Recession!, what recession? No wonder, cost of grocery products have gone up significantly over the last one year. :)
Monday, November 23, 2009
Welcome to StoreNextDoor Blog
Welcome to the first post. We intend to look at the Indian Grocery Retail from a new perspective and provide better alternatives to Consumers, Grocery Retailers and FMCG companies. Our focus is to save time, effort and money to all the stakeholders involved.
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